We are among a small group of strategists who look at social media through the lens of business objectives and then analyze success with commonsense measurement programs. We have a six-step process to build a social media measurement plan for our clients and assist selected agencies to build measurement frameworks for their clients. We determine objectives and strategies before selecting tactics and tools. We look at when to evaluate, when to report and what tools are right for the project. Then we help you build a reporting structure that everyone can understand. We have developed a measurement approach for companies, nonprofits and agencies.
- Zoetica worked with a large national tech agency to build a social media measurement point of view and put together service offerings and capabilities statements for clients.
- A large New York agency was looking to take its social media measurement to a new level. Zoetica worked with the staff to develop a more sophisticated model to tie social media impact to business results.
- Every strategy or campaign developed by Zoetica strategists has social media measurement baked into the plan. We are familiar with cutting edge tools and techniques to help our clients see their results.
Read more about Zoetica’s Social Media Measurement philosophy on our blog.