I am doing a teleseminar today with PRSA about how to strategically approach social media in a company or organization. I have included the outline and the presentation below.
Situation Audit
– Communication Audit
– Charting
– Environmental Scan
Overcoming Internal Objections
– Get senior management involved
– Cultural integration
– Manage risk
– Analyze opportunities
Become a Reporter
– Editorial strategy
– Relational Objectives
– Social Media Ecosystem
Human resources
– Social media team
– Social media guidelines
– Laws and regulations
Measurement and Objectives
– Setting measureable objectives
– What to measure
– Measurement tools
– Measuring relationships
Strategic Social Media Management March 2010
View more presentations from Kami Huyse.
