Sometime measurement is simply a matter of knowing WHAT to measure. Katie Paine has helped us out by putting together three questions one should ask when starting a measurement program for social media:
- Why are you involved in social media?
- What do you hope to accomplish during your first year?
- Who are you trying to start a conversation with?
She then goes on to give an idea of what you should measure, depending on you answers to the questions above.
Everyone that is interested in measuring social media should take a look at this quick and easy guide.
Thanks Katie for sharing it.
tags: Measurement, Public+Relations, PR, Katie+Paine