The Newspaper Association of America released its annual report conducted by Nielson Research, which showed a record year for unique visitors to newspaper Web sites in 2007.
Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers.
The forth quarter saw 62.8 million unique viewers, the largest number since NAA began tracking online usage in January 2004. representing a nine percent increase over the same period a year ago (57.6 million).
I have said it many times, but news providers will adapt the format by which they deliver news. This is just a little more proof as the picture sharpens.