According to a Forrester research report cited in a New York Times article television is losing its luster, while cellphones and computers are gaining.
However, nothing says that television delivered on a cell phone will be any more compelling. Maybe it is just me, but that seems even less appealing than sitting in front of the tube all night. Then again, I am in Generation X, and as you can see by the chart, I am not the only one in my age set that is disenchanted by television.
For PR professionals and marketers, it means that we need to continue to follow our constituencies wherever they go. Unless we are catering to Boomers or above, the most effective communication channel is increasingly not television. However, the fact that those aged 41 and above are still such a huge part of the US economy (and will be for some time) bodes well for the intermediate health of television.
That said, in the spirit of progress I broke down and got a text messaging package for my cell phone.
Sigh! The price of keeping up. I am off to Twitter it. 🙂
tags: Cell+phones, Cell, New+York+times, 3-Screen+Strategy, PR, Public+Relations
