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Social Media and Fundraising: A Giving Experiment On Deadline

January 31, 2008 by Kami Huyse

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Cambodian Beth Kanter, author of Beth's Blog: How Nonprofits Can Use Social Media, has been running a campaign for the past few weeks to raise money that will be used to help Cambodian children get an education. It is called Route Out of Poverty for Cambodian Children, and among other things, it gives them in an education in how to use a computer.  It is part of Parade Magazine's Giving Challenge and the cause with the most donors (notice not the most money) will win.  The Cambodian Children are in currently in second place, up from 5th place earlier today – see the Leader Board for Global Causes.  Today is the the last day of the competition.

It is an interesting social giving campaign campaign. I have been asked to personally participate in the campaign in three different formats, a personal e-mail from Beth, on Facebook through the Creative Commons group, and in Twitter. I gave the minimum of $10 a few days ago and I am hoping that you will do the same.

The competition ends at 3 p.m. Eastern time today.

The winning charity will get $50,000 for their cause.

Click on “Give” and part with $10 for kids that won't get an education any other way.

UPDATE: We are now neck-in-neck with another group to win. Your vote could literally put us over the top.  Donate the minimum now to cast the deciding vote.

UPDATE 2: Thanks Everyone! It looks as if we have won the challenge.  Here is a great story about how one person was helped by this charity to have a better life.  Meet Pharoth.  She was starving along with her baby brother when she came to to the gate of Roteang Orphanage….(read on)

Filed Under: Nonprofit and Cause Marketing

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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