Geoff Livingston was so kind as to point out my presentation yesterday as inspiring him to start a wider conversation about social media measurement.
Social media marketers need to talk about this very important issue because businesses are demanding proof. Our collective wisdom is so powerful. So lets harness it and begin the discussion
To move along this discussion I thought that I would publish my presentation here and ask the following bloggers Katie Paine (my measurement mentor), Bill Sledzik (evangelist for the melding of academia and the professional), Lauren Vargas (who is a measurement geek), Kelli Matthews (who is an excellent aggregator of information) , Karren Russell (who shares her knowledge freely), and Constantin Basturea (who seems to know just about everything)
Please answer these three questions about social media measurement, then ask a few more people to answer them as well. Maybe we can learn from each other:
- DISCUSS: Do you think measurement of social media is important, and why.
- RESOURCES: What are your favorite resources for social media measurement? Do you recommend any methodologies? For those of you that have them, can you point to posts about measurement you have written in the past?
- EXAMPLES: Do you have any examples of measurement you have used in a social media campaign. Did these campaigns have any positive business outcomes (ROI) and/or relationships)?