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The Golden Rule of Media Relations

February 26, 2008 by Kami Huyse

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 MPR - In The Loop - Super Tuesday 139

It's not about you.

Did you expect a little more?

It really is common sense.  When you talk to a reporter, it is not about you, about your client or organization or even about the reporter.

It is about your stakeholders, or your customer or whatever you like to call them. But, it is about people.

Always ask yourself, "Why am I talking to this reporter?"

If the answer is, "I would like them to write a story about my company." Again I would ask, "Why?"

The real reason is because you want to raise awareness, introduce a new product, and so on, to someone.  You want a certain group of people to read the story, see it on television or hear it on the radio and then take some kind of action.

My advice: Talk less to the reporter and more to those people that you want to take action.

Photo by Jeremy Pavleck

Filed Under: Industry Trends

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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