The PR Contribution of Pioneer Moss Kindrix
Today, public relations and advertising campaigns in the United States often take minority groups into account.
Moss H. Kendrix (1917-1989), was the pioneer that made this all possible. He was one of the first to advocate and execute campaigns that positively portrayed African-Americans.
His mantra and motto for his public relations company was, “What the public thinks counts!”
You can learn more about Kendrix, and other early public relations pioneers, in the online exhibits of the Public Relations Museum.
Update: Seth Godin also has a great post about another marketing/PR pioneer, Madame CJ Walker, who Seth says “practically invented the idea of franchising… by creating a chain of beauty salons for black women at a time when no one else could be bothered.”