Research to Help Reach Bloggers

Are you trying to reach bloggers for your company or client?

There is a great research study conducted by Edelman and Technorati in 2005. It includes comments from bloggers about how they would prefer to be approached by companies.

The study was self-selected, so take some of it with a grain of salt, but it has some good insights to help public relations practioners conduct Social Media campaigns.

Of course, nothing is better than experience, so keep blogging.