PR Success Is No Accident
Use natural news pegs to garner media coverage

Ben Silverman, a former journalist, and currently the Director of Development and a Contributing Editor for Indie Research, has put together a comprehensive PR Calendar for 2006.

It’s no secret that planning your PR campaigns around proven news pegs can garner media attention. My most recent post on the 2006 Banned Words is an example of a public relations professional who used just such a peg (the slow news day on the New Year) to start an institution.

If you are a blogger, you can also consult the calendar to create longer and more in-depth pieces to appear around natural news pegs.