Kitschy or Catchy? New Orleans Disaster Tours

What do you do when you lose your livelihood, your house and have to let go most of your employees (65 to 5)? The entrepreneurial start an edgy media campaign and offer an educational “disaster” tour.

Gray Line New Orleans, a tour company , will start operating a new blockbuster tour, “Hurricane Katrina — America's Worst Catastrophe,” beginning Jan. 4. The cost to go on the tour will be $35 and their will be an educational component, including some info about how the marshes have been degraded.

Here what general manager Gregory Hoffman has to say for himself on NPR last night.

Whether you agree with Hoffman’s plant to save his company or not, he has gotten a wide variety of media coverage and the WOM is starting on the blogosphere too.