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December 7, 2005 by Kami Huyse

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What is the PR Beat?

Most reporters are assigned to a “beat” and they develop an expertise in a certain area (business, local government, style, etc.). This helps the reporter gain a depth of knowledge in a certain aspect of coverage. By the way, that is why it is so important to carefully target reporters.

Today, Media Link’s new Barks and Bites newsletter ran an editorial by Wayne Pollard, president of Hunter-Pollard, called, PR Can Save Itself by Hiring Hacks, Not Just Flacks.

He also mentioned that he first published this idea in a blog comment at Idea Grove in November.

Unlike Pollard, I don’t believe that you need to have been a journalist to be good at media relations. However, I do think that you need to have journalistic sensibilities.

Your company and what it does is your “beat.” Gather news ideas (as opposed to marketing pitches) that you think might appeal to a general audience and make a list of all of the available resources (human and otherwise), to pass on to reporters.

You should be a first-rate research assistant for reporters. If you do this well, they will start to call you regularly for assistance.

By thinking of yourself as an embedded reporter inside your company, you can develop the “nose for news” necessary to be successful at media relations.

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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