5 Critical Skills of the Corporate Blogger
Richard Edelman blogged today about the skills that a corportate blogger needs to have. I have created the cliff's notes version (with a little bit of my coloring) here.
A corporate blogger must have:
- An ability to connect with the audience
- The stamina and charisma to keep up the work
- Resiliance to criticism
- An expertise or skill set that makes them credible
- Someone the seeks the “wisdom of the crowd”
Be sure to read the whole post as much of this wisdom was gleaned from a comversation Edelman had with Suw Charmin, a leading blogger in the UK
If you really want something to chew on, check out her “mind map” about objectivity in the blogosphere.