citizen journalist Originally uploaded by niznoz. Sharpen your photography and videography skills, Yahoo and Reuters are looking for a way to harness the eyes and cameras of thousands of would-be citizen journalists and to spice up their own image library. According to the read more...
Faking It: Sex Sells, But is it Worth It?
Probably knowing that I really don’t care for fake social media campaigns, former blogger Ike Pigott forwarded me an e-mail about a campaign by spirits company Campari. It features a profile of an Italian woman, lots of pictures of her fake jet setting lifestyle in Milan and includes a MySpace profile, YouTube Channel and a read more...
Webmaster Radio Releases MP3s from PRSA Conference
PRSA’s International Conference is over, but if you couldn’t attend, there are a number of bloggers that covered parts of the conference, and Webmaster radio has a series of MP3s of some of the sessions and of some interviews.
I was thrilled to hear the entire session with Andrew Heyward, former president of CBS News, who spoke about the changes in the Digital World (MP3) and why PR practitioners read more...
Your Take: The Best 5 Public Relations Books
The Spiral Originally uploaded by aporter. A few days ago Michael Kempner wrote an article in the Wall Street Journal naming the top 5 "ultimate" books on public relations. Constantin Basturea wasn’t so sure that this list was representative, and decided to insert some participatory media read more...
4 Steps to Incorporate Values-Based Key Messages
Florida Keys Originally uploaded by kitsu. Eric Eggerson launched his new blog, Common Sense PR today, with the b5media blogging network and already has a pretty good body of work already posted. In fact, I knew about the new blog some time ago when Eric reported on my post about how key messages can be made to be more flexible, but mum was the word until it read more...
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