It Adds Up Originally uploaded by Bialy-Fox. Could bloggers that get money from pay-per-post operations be considered word-of-mouth marketers? If so, a Washington Post article reports that the FTC issued a staff opinion yesterday that states WOM marketers must disclose their relationship with sponsors. The FTC stopped short of read more...
Truthiness: It’s Not Just for PR
I have been a little bit sick for the past week, so I apologize for my lack of posting. But, I thought I would weigh in after my "break" with this piece of comedy. The legions of Stephen Colbert fans (Comedy Central) have weighed in to make the word “truthiness” the word of the year in Miriam Webster Dictionary’s online poll. 1. truthiness (noun) 1 : "truth that comes from the gut, not books" (Stephen Colbert, Comedy Central's "The Colbert Report," October 2005) 2 : "the quality of preferring concepts or facts one wishes to be true, read more...
The Dallas Morning News: 10 Tips for Blogging
Morning News Originally uploaded by gbgeek. It seems that most newspapers are starting blogs, usually written by staffers or people in the community about particular subjects. My hometown paper, the Express News, has over 50 blogs listed on its site. Even closer to home, just the other day my best friend from college, who is now a copy editor at the Nashville Tennessean, let me know read more...
Yahoo, Reuters to Use and Sell Content from Citizen Journalists
citizen journalist Originally uploaded by niznoz. Sharpen your photography and videography skills, Yahoo and Reuters are looking for a way to harness the eyes and cameras of thousands of would-be citizen journalists and to spice up their own image library. According to the read more...
Faking It: Sex Sells, But is it Worth It?
Probably knowing that I really don’t care for fake social media campaigns, former blogger Ike Pigott forwarded me an e-mail about a campaign by spirits company Campari. It features a profile of an Italian woman, lots of pictures of her fake jet setting lifestyle in Milan and includes a MySpace profile, YouTube Channel and a read more...
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