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November 21, 2005 by Kami Huyse

Survey Says, PR is Still in the Woods

I just finished reading the Public Relations Society of America's survey(PDF) with Harris Interactive about the attitudes of the general public, Congress and CEO/Executives toward the media, marketing and public relations professions.'

First of all, full disclosure. I am an accredited member of PRSA, and have been a member for 10 years. I also serve of the board of directors of PRSA San Antonio. As a local chapter, we have nothing to do with this survey.

Top 5 Survey Findings:

1. Most people read more...

https://www.zoeticamedia.com/1122

Filed Under: Featured

November 21, 2005 by Kami Huyse

The Daily Dog

Bulldog Reporter, a company owned by Infocom that publishes media tip books and also puts out a good bit of information about and for PR pros, has recently launched its Daily Dog publication.

It was a little less than advertised, but has had some good nuggets here and there, plus, it is a lot less commercial than the other e-newsletters that they put out. read more...

https://www.zoeticamedia.com/1123

Filed Under: Featured

November 17, 2005 by Kami Huyse

I think it needs to be a little smaller.  read more...

https://www.zoeticamedia.com/1124

Filed Under: Featured

Terrorism or Resistance?

November 16, 2005 by Kami Huyse

I heard a story yesterday on NPR's All Things considered that made me start thinking about what persuades people to have a certain viewpoint about things. In Jordan, the bombings have forced the people (who in large part have supported suicide bombings as a form of resistence in Iraq and Israel) to rethink how they classify suicide bombings. You can listen to the segment by clicking on the link below:   All Things Considered, November 15, 2005 · Jordanians have roundly condemned suicide bombings in Amman carried out by Iraqi insurgents loyal to Abu read more...

Filed Under: Featured, Industry Trends

Does Blogging Belong In An Integrated Marketing Campaign?

November 14, 2005 by Kami Huyse

Blogging In the Mix I just read an interesting entry today at Naked Conversations. After much soul searching, it seems that this blogger doesn't believe that a blog belongs in an Integrated Marketing Campaign: "Blogging doesn't integrate with other marketing "solutions" such as PR, advertising, collaterals, direct mail, web sites and the rest. It just doesn't." Other well-known PR and Marketing bloggers, who attended theNov 2 bloggers conference in Austin, Texas, don't agree with Shel Israel, the author of read more...

Filed Under: Featured

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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