Blogging in a Crowded Marketplace The PRSA Survey [PDF], conducted with Harris Interactive, about attitudes toward media, marketing and public relations holds some interesting lessons for communicators who use blogs to communicate with their customers and the general public. I summarized some of the findings in my blog a few days ago that focus on the image of public relations. But in this entry I want to hone in on one of the results that showed blogs rising to the forefront read more...

https://www.zoeticamedia.com/1118

Now Analytics Is Tracking

Google Analytics seems to be working today.

After I read a glowing article by Steve over at Micro Pursuasion It seems I became one of the lucky ones who got a Google Analytics account last week. This very cool tool helps to track site statistics.

Later Steve wrote another not so flattering post about the service being DOA. Like Steve, I had NO DATA after I set it up and verified my read more...

https://www.zoeticamedia.com/1119

Learning Blogging Lessons

Okay, a few things I learned today. First, never write an important, detailed blog in the blogger interface. Second, write it in WordPad or a blogging hack, not in Word.

Today, I found that my RSS feed got all messed up because I had cut and paste something in from Word into a post. BAM! The whole thing fell apart. I went and removed the offending code and everything was back to normal.

While I was at Feedburner, I checked my stats and found out that I have five new subscribers. read more...

https://www.zoeticamedia.com/1120

Fantastic Tool for Websites

I just ran across a fantastic tool to let you update your Website online called Edit.com.

We had similar modual created for us when I worked at MHI, but this seems to be a much easier solution and makes your Website as easy to update as your blog.

Neat! read more...

https://www.zoeticamedia.com/1121

Survey Says, PR is Still in the Woods

I just finished reading the Public Relations Society of America's survey(PDF) with Harris Interactive about the attitudes of the general public, Congress and CEO/Executives toward the media, marketing and public relations professions.'

First of all, full disclosure. I am an accredited member of PRSA, and have been a member for 10 years. I also serve of the board of directors of PRSA San Antonio. As a local chapter, we have nothing to do with this survey.

Top 5 Survey Findings:

1. Most people read more...

https://www.zoeticamedia.com/1122