We need to know if we are making a difference, or just making a fool of ourselves." I am participating in daylong seminar at DELL on Tuesday (almost today) about social media with Shel Israel, Chris Heuer, Connie Reece and the Dell team, including RichardatDell, Caroline Dietz and Lionel Menchaca. My part of the workshop covers read more...
Dissecting the Media Snackers Meme with Radian6 Measurement Tool
As meme's go, the Media Snackers meme started by Jeremiah Owyang, based on a video produced by a Website called the Media Snackers Report, is a pretty smart and timely commentary on how people consume information today. The idea was also featured in a March 2007 issue of Wired Magazine. I thought it would be fun to apply a little measurement to the meme, especially since I am test driving a cool little read more...
You Just Aren’t All That Into Me: Measuring Blogs and Consumer-Generated Media
It was really a great day at the Institute for Public Relations 5th Summit on Measurement. Lee Aase, a blogger and also manager for national media relations and new media for the Mayo Clinic was live blogging the session about measuring social media. You can get Lee's transcript of the session here. It was quite a debate, with much more (respectful) disagreement that Lee lets on. At the end, Bill from the audience dropped a bit of a read more...
How Does Your Social Media Campaign Measure Up?
Tomorrow I head up to New Hampshire for the Institute for Public Relations 5th Summit on Measurement to sit on a panel with measurement guru Katie Paine, Shel Israel and Todd Parsons of BuzzLogic. I need your help. The name of our session is "How to Measure the Impact of Blogs and Other Consumer-Generated Media," and it is a question that I have read more...
The Measure of a Relationship: A Role for Public Relations Beyond Publicity
First, let me admit that I am a measurement geek. Since most of my career I have worked for non-profits and associations, I have always been a fan of anything free, especially when it comes to measurement. While most small companies and non-profits think they can't afford measurement, with today's free and low-cost tools like Survey Monkey and Zoomerang, it just isn't the case. Another amazing (and free) resource is an outstanding online read more...
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