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My Favorite Measurement and Tracking Tools for Blogs

July 16, 2006 by Kami Huyse

I am most likely to be votes as “most likely not to follow-through on a stupid meme,” but Todd Defren ruined my reputation on this principle by tagging me and asking me to share my favorite social media tools.

Problem was, I had been considering putting together a post about my favorite social media tools all week. However, I will add my twist, as I often do, and share the tools I use the most on my measurement dashboard. In other words, how I measure the effectiveness of this blog and others that I follow.

read more...

Filed Under: Featured

Blogger Meetup in Washington D.C. Next Week

July 13, 2006 by Kami Huyse


washington_DC
Originally uploaded by sorin_frumuseanu. I have been very busy this week preparing to visit my client in Washington, D.C., so blogging has been sporadic. I lived in Arlington (and other parts of NOVA) for 13 years, so it will be a homecoming too.

Erin Caldwell, the editor of the read more...

Filed Under: Featured

PR Leverage: Trading a Paperclip for a House

July 12, 2006 by Kami Huyse

I was all set to write a very serious post about online critics and Dell’s new blog, but I ran acoss this amazing story and scrapped it all to have a little fun.

Today a blogger named Kyle will get a house in Kipling Saskatchewan, Canada (map) that he got by trading a paperclip with a series of fourteen items leading to the house.
read more...

Filed Under: Featured

Disruptive PR Tactics: Doing the Unexpected

July 11, 2006 by Kami Huyse


Black hen on orange
Originally uploaded by Crosscreek. I can’t say that I have ever had a very good opinion of organizations like PETA, otherwise known as People for the Ethical Treatment of Animals.

I have an image of PETA as an almost para-militant organization and associate them with highly confrontational tactics, such as flinging paint at unsuspecting socialites wearing read more...

Filed Under: Featured

Seven Principles of Public Relations: But First Develop a Spine

July 7, 2006 by Kami Huyse

Seven Principles of Public Relations: But First Develop a Spine

Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:

  1. Tell the read more...

Filed Under: Best Ranked Posts, Featured, Zoetica Talks DNA Tagged With: Corporate Communication, Ethics, Houston, PR, Principles, Public Relations, San Antonio, Texas

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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