In my public relations practice, I use online survey tools all the time. I use and maintain accounts on SurveyMonkey
and Zoomerang to launch surveys via e-mail to prospects.
Now, I have found a third service in Survey Gizmo. It has an easy-to-use interface and it is portable. Don’t take my word for it, take the Communications Overtone readership quiz below.
I also like that it is free for up to 250 responses per month. After that the pricing goes up to $14/month for 1,000 responses. Survey Monkey is $19.95/month for the same number and isn’t portable. There are some limitations, as far as I can tell this program doesn’t cross tab results like Zoomerang’s Z-Pro, but that service costs $599/year.
So, for Website and blog surveys, Survey Gizmo looks promising and for the $12/month price you can send out e-mail invites to random recipients, just like the other big boys. I also like that you can customize survey to match the style and branding of your own Website or blog.
Be sure to take the quiz so that I can evaluate the reporting mechanism and make you readership experience more enjoyable.
