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Integrating Social Media Into Your Public Relations and Marketing Plan and Brand

April 23, 2008 by Kami Huyse

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The NewComm Forum 2008 kicked off yesterday in Santa Rosa, Calif., and Geoff Livingston from The Buzz Bin and I gave a three-hour workshop on Integrating Social Media into your public relations and marketing plan.

Today we will do a second and shorter seminar on Building Brands with Social Media.  We have put both presentation up on Slideshare (see above link for yesterday), but I am putting today's session here for you to look at.

SlideShare | View | Upload your own

 

For a long time I advocated a three-part process to engage in social media: Listen, Participate, Contribute and now I am adding a fourth, which is Evaluate.  This is covered in the presentation above and in more detail in the longer Integration presentation.

Filed Under: Uncategorized Tagged With: Social Media

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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