So, Monday is the day that we kick off Hugh McLeod's marketing disruption experiment for the Stormhoek wine launch in the U.S. As I mentioned in a post last week, they used this strategy for a successful launch of the wine in the UK.
I received a box late last week from Stormhoek and it is full of interesting stuff. As a communications professional I was VERY interested, to say the least, to see how it would be presented and it is pretty cool.
There are signed and numbered prints of a cartoon by Hugh (included in this post) to commemorate the event for the guests, a print that we all will sign to adorn the winery, three bottles of wine (which are still in the Styrofoam sleeves) and some cool “Wine Blogging as Marketing Disruption” booklets that describe the wine and a little about using the blogosphere as a marketing device.
The only other thing I would have included was disposable wine glasses. In fact, I, or someone I appoint, will bring them since I think it would be uncool to have a wine tasting in the giant red disposable plastic cups that I have on hand, or in whatever disposable cups they have at Central Market, where we plan to meet.
The Central Market brand is a part of regional grocer HEB. It is a pretty cool place. They have a cooking school and a community room, where we will be meeting. They would actually be a great customer for Stormhoek, so we will do our best to at least introduce them to the wine.
So far, I have 11 RSVPs and one reporter from the Express News who is working on a story about blogging, bloggers and readers of blogs will be there. It should be fun and put San Antonio on the blogging map.
San Antonio Geek Lunch
12 noon to 1:30 p.m.
Central Market (directions)
San Antonio, TX
Community Room, second floor and to the left
If you plan to come and haven't sent in your RSVP, please do so now at kami (at) yahoo (dot) com.