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Reforestation in Second Life: An Oxymoron? UPDATED

May 15, 2007 by Kami Huyse

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Not exactly.

For the price of 300 lindens (roughly equivalent to US $1) one can purchase and plant one of 10 species of trees on Second Chance Trees island and it will trigger Plant-It 2020, a non-profit organization founded by the late singer John Denver, to plant the same species of tree in the endangered rainforest to which it is indigenous.

So, after a bit of a hiatus, we will have a meetup of “Second Thursday in Second Life” THIS Thursday on Second Chance Trees Island to discuss how this is working out for the non-profit Plant-It 2020. (BTW, I do realize it is the third Thursday, but our speakers were busy last week). We plan to meet right after the weekly Coffee with Crayon, so grab your coffee then head on over to Second Trees Island (see SLURL below).

Rob Key, CEO of Converseon, will present on “karmiccommunication', environmentalism in Second Life and Converseon's approach to engaging with virtual world communities.

If you wonder what “karmicommunication” is, you aren’t alone, but you will have to show up to find out.

A hint: Converseon has partnered with non-profit Plan It 2020, a foundation dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide.

Details

Date: Thursday May 17, 2007
Place: Converseon's Second Chance Trees Island (SLURL)
Time: 6:30 a.m. Pacific (SL Time) | 7:30 Mountain a.m. | 8:30 Central a.m. | 9:30 a.m. Eastern (convert to other timezones)

For more information on the project, you can read the media release, visit the Second Chance Trees website and look at some pictures on their Flickr site.

It should be an interesting look into how a non-profit is using Second Life to deliver its core message and get real support in a virtual world. We will have a virtual tree planting, so be there!

Update: Paull Young has posted a full transcript of the event at his blog, JimmyJet Fossett has posted a Flickr photo set of the event and Tao Takashi caught it live in a UStream video.

Tags: Second Life|Case Study|Public Relations|PR|San Antonio|Texas|MYPRPRO

Filed Under: Conferences and Events, Social Networks

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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