One of the most difficult things for marketers and public relations professionals that are interested in exploring virtual environments, such as Second Life, to enhance their brand, is figuring out what channels of communication work in these environments. Machinima, which is basically a video created in real time in a virtual environment, is one of these channels.
This month, Second Thursday in Second Life participants will meet at Alt-Zoom studios with Moo Money, a well-known macinima promoter and creator in Second Life. She will talk about how machinima is used to promote products and services in Second Life through such venues as YouTube and blogs, as well as in SL itself.
Moo Money is the Community Manager of Alt-Zoom Studios, a non-profit organization centering around Machinima in Second Life. She is the anchor of The Grid Review, a show that seeks to “deliver the best Second Life news machinima, from the serious to the irreverant.” The Grid Review is sponsored by Edelman and The Electric Sheep Company.
Machinima as a Promotional Tool
When: Thursday January 8, 2007 (this week)
Time: 8 a.m. SLT/PT (complete listing of timezones)
Location: Alt-Zoom Theatre (SLURL)
Please let me know in comments, by e-mail or by IM in Second Life (Kamichat Watson) if you plan to attend.
Just as a little homework for our discussion, I am including a basic Machimima primer that Moo produced for The Grid Review to encourage submissions.
Also, I am including a Machinima filmed by Moo for Intel to show off its Dual Core Processor’s capabilities as Millions of Us Versu Richelieu built New York on a computer provided by Intel in 72 hours while sitting in a window on 39th and 5th in the real NYC (Case Study about the project).
Also you can look at the YouTube video, “How to Launch a Real Brand Into a Virtual World.”