Shel Holtz says that blog monitoring is an emerging business service for PR, and why not?
The skills that we are learning by engaging every day in blogs can translate to marketable business skills. It certainly is a value-added service for current clients. If you practice public relations in-house at your company, it certainly answers that “What have you done for me lately?” question at review time.
Steve Rubel has already rolled out a monitoring service through Cooper Katz under his blog brand, Micro Persuasion.