I might know who started the @BronxZoosCobra Twitter account. The Story Like everyone else I have been watching the Twitter account of @BronxZoosCobra with interest. As a person who does a lot of campaigns and work in social media and PR, these character accounts are always interesting to watch rise and fall. And like you, I have wondered, "Who is running the @BronxZoosCobra account?" I think I am pretty read more...
Bosses and Clients: Knowing When to Push Your Case and When to Drop It
I get asked this question a lot and certainly there has been some recent controversy when we read about Bob over at Chris Brogan's blog, an employee at a Fortune 500 company that chose to move forward engaging in social networking on behalf of his company over the protests of his boss. Many defended Bob, and just as many more said that Bob needed to wake up and smell the coffee. But what do you do when you are sure that you are right about something but your boss won't listen to you? Many moons ago I wrote a post, which still is one of the most popular on this blog read more...
Cool Tools: Pitching Blogs Using AideRSS
Last week, Marshall Kirkpatrick of Read/Write Web wrote a fantastic article about the free monitoring tools that you can use to look at blogs. One with which I was not familiar was AideRSS. But, after kicking the tires a bit, I plan to add this very important tool to my arsenal. Marshall suggests using it to find influential bloggers, but I see its value more in finding the influential content by a particular blogger. One of the most important thing that read more...