“You cannot escape the responsibility of tomorrow by evading it today.” ― Abraham Lincoln
If you’re anything like Zoetica Media founder Kami Huyse, you’re not always in the mood to be visible, even when you know it’s necessary for your business. It happens to all of us at some time or another!
That’s why Kami developed a 5-part sustainable Visibility Plan that overcomes any hesitancy and procrastination you might be feeling and ensures you show up on a regular basis so you can continue to promote and grow your business.
1. Adjust your mindset
2. Employ a structure
3. Make a plan
4. Get accountability
5. Take imperfect action
Read on to learn more. 
Adjust Your Mindset
“At the end of the day, there are a lot of excuses [we come up with],” says Kami. “The first one I hear is ‘I don’t have time,'’’ but we need to be honest with ourselves and acknowledge that we make time for “things that are most important to us.” Our Why – the reason we do the work we do – can serve as a strong motivator. The Why behind Kami’s business is to create a great work environment for her employees and to help other consultants, coaches, and business owners learn valuable marketing and PR skills. Kami also recommends identifying your specific mental blocks so you can either face them head on or find effective workarounds.
Employ A Structure
While most of us know that having the right mindset is vital, sometimes the reason we fall short in our visibility work is in fact structural. We let ourselves down when “we don’t take the time to create the [structural] opportunities for success,” Kami points out. To standardize processes and save as much time and energy as possible, she uses a combination of free and fee-based tools. Her go-tos are things like Google Slides, Canva, and Clickup. “Even if you only get 70% of the time right, you are going to be so much further ahead than somebody who doesn’t have any of this going right.”
Make a Plan
After creating the foundational structure, Kami says the next step is creating and implementing a plan. After spending way too much time creating content on a one-off basis when she was just starting out, Kami devised a system that helped her create targeted content in a fraction of the time. Today, she uses a highly effective yet simple 6-Month Social Media Content Planner to create content months in advance. Click here to get the content planner for free.
Get Accountability
But knowing what you need to do isn’t the same as actually doing it, which is where accountability comes in. Ideally, argues Kami, you want to “be accountable to somebody besides yourself, whether it’s another teammate, whether it’s a friend, [or] whether it is a group like my mastermind called Smart Social Mastery.” With external accountability, you’re less likely to slack or put off what needs to get done today, this week, and this month.
Take Imperfect Action
Finally, you can’t underestimate the importance of taking action, even if it’s not as good as you’d like it to be. Accept that “you will never be perfect and that the circumstances will never be perfect,” and take action anyway. If there’s one takeaway Kami wants people to have, it’s that “imperfect action is just the way to go,” she says. Realize that “you’ll get better in the interactions and that the only way to get better is to do more.” Your imperfection can also inadvertently help other people, as she notes. “Just being honest about your mistakes and being honest that you’re not 100% put together is really important because everybody [tends to present themselves] in a perfectly curated way and they never admit that they struggle just like everyone else.”
If you’re inspired by this, you can get more details by watching Kami's full livestream! 
And don’t forget to access the Free 6-Month Social Media Content Planner, which will be delivered straight to your inbox for FREE, no logging into webinars or having to enter passwords.