My Dad was in town last week for Easter, and to see the grandson, of course, and I was explaining to him a strategy I had developed for a client that needs some help with reputation management.
I told him that part of my strategy was to find out if anything is flawed in the organization and get some third-party experts in to fix it, if needed, before we go out to tell our story. In fact, I made that part of the plan conditional on taking the client.
My Dad said, “But that isn’t public relations.”
I explained to him that it is indeed public relations performing as a management function. The most effective role that public relations can play in the campaign is to insist that the house is straight and that all stakeholders have been considered in the strategy.
A longtime San Antonio communicator, Greg Flores, says it best, “The best spin is no spin at all.”
