Based on Robert Scoble’s recent post on PR Done Badly, and the comment thread that followed, Jeremy Wagstaff, technology columnist for WSJ.com and the BBC, writes a great post about relationships between public relations, bloggers and journalists.
He gives some tips to bloggers about the dangers of sharing personal information and to people pitching bloggers. He also makes this astute observation:
(Update: There is also an interesting perspective on the situation from Stuart Bruce, who has had his own experience with family tragedy. I still say that if you role is to pitch a product or information to a blogger, then you also bear the responsibility of knnowing what said blogger is currently talking about, and to adjust accordingly if there is something that will make them less receptive.)
I feel we’re still tweaking the edges of this intersection and, perhaps as with many other parts of this new world, we may find the lessons of the old world still apply
A very interesting read.
