Social media platforms, like this blog, are only as good as the relationships that one builds through them, both with an audience and with other bloggers, podcasters, etc. In other words, it doesn't work if no one shows up to the “conversation.”
Last night I participated in a two-hour roundtable on Blog Talk Radio that included Jim Kukral from ReveNews, Shawn Collins from Affiliate Summit, Scott Baradell from Media Orchard, Mandie Crawford from Roaring Women, Mike Sansone of Converstations and Wayne Hurlbert from Blog Business World.
I don't know if anyone else tuned in, but as for me, I learned a lot and made some new blog-friends.
Here are some of the tips I jotted down that stood out to me:
Get a MySpace site (which I have) and cross post some or all of your content to your MySpace blog.
Use a YouTube video to pitch television stations instead of sending an expensive VNR or B-Roll that many TV stations can no longer use anyway.
Send an audio message in lieu of an e-mail. I did some digging after the call and found this free social media tool for doing just that, Slawsome.
Use Google Video to upload longer video clips, say a tutorial on how to have a better golf swing, or on whatever it is that you are an expert. How about a chef giving a cooking demonstration?
There were many more, and you can listen to the segment by clicking on the button below or going to the Nuts and Blogbolts site to download it.