PRSA’s International Conference is over, but if you couldn’t attend, there are a number of bloggers that covered parts of the conference, and Webmaster radio has a series of MP3s of some of the sessions and of some interviews.
I was thrilled to hear the entire session with Andrew Heyward, former president of CBS News, who spoke about the changes in the Digital World (MP3) and why PR practitioners should care. Heyward should know since it was in his tenure that 60 Minutes aired the program that about President Bush’s National Guard service using documents that turned out to be falsified. An outcry from bloggers forced CBS to take a closer look at this incident. Heyward talks about his in his keynote.
Happy reading and listening!