Wrong Way Originally uploaded by Gongie. According to blogger Katie Payne, a new study was unveiled at the Summit on Measurement last week by well-known public relations researchers Don Stacks and read more...

There are a couple of great resources I ran across today that I thought I would share. First, is there is yet another e-book about Social Media 101. While this one is pretty basic, it clearly covers the bases of blogs, podcasts, wikis, social networking, content communities and even a section on Second Life. I think it is a great tool to those new to the concepts of Social Media. It was written by the UK content optimization firm Spannerworks. Content optimization, which helps those using search engines read more...

Santa Originally uploaded by nailmaker. It is always good to take a break from work. But if you work for Yahoo and were considering a ski trip in early December, you better forget it. Yahoo reported a few days a go that its earnings were down in the third quarter, and right on the heels of that annoucement, the blog Valleywag printed read more...

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Originally uploaded by Bruce Moon. Wanted:
50-plus individual to build a community.

Gen X and Y need not apply.

According to projections by the U.S. Census Bureau, a whopping 7,918 Americans turn 60 every day in 2006. That amounts to 330 people every hour.

If you haven’t noticed, it has become essential for marketing and public relations to find innovative ways to reach this demographic. read more...