Anchor
Originally uploaded by raindog61. In reading Steve Rubel’s post yesterday about the Magic T of Marketing, I was struck, that while there is some good thinking there (sans the terrible cat linguist example :-), I think that there is a major flaw in the idea. The Magic T should be "The Magic Anchor."

My thinking is in line with read more...

Mike Souder, a Information Technology professional and blogger, asked me to weigh in on the question, “Does IT Need a PR Rep?”

In another post, Nicolas Carr laments:

A few days ago, I met a well-respected CIO at an event, and the first thing she told me when we started talking about IT was, "I don't really see myself as being an IT person."
The best response I have is to tell a story.

I once worked in an office with an IT manager that was a crack on the read more...

Based on Robert Scoble’s recent post on PR Done Badly, and the comment thread that followed, Jeremy Wagstaff, technology columnist for WSJ.com and the BBC, writes a great post about relationships between public relations, bloggers and journalists.

He gives some tips to bloggers about the dangers of sharing personal information and to people pitching bloggers. He also makes this read more...

donate to the tate
Originally uploaded by julian~. Unless you have a job title of development, fundraising for an organization or cause can be a real pain. However, public relations professionals are often asked to do it for special projects, even if that project is the baby shower of a co-worker.

Web 2.0 has the answer to this problem. I got an e-mail yesterday for a new service that launched today called read more...

Schwag!
Originally uploaded by Nicole Lee. For those that haven’t been following the situation, Robert Scoble (Microsoft Evangelist and co-author of Naked Conversations along with Shel Israel) has been attending to his mother in Livingston, Montana, who had a massive stroke last week and isn’t expected to live.

He read more...