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Case Study: Consumer Scoops AT&T PR

May 22, 2006 by Kami Huyse


occlusion
Originally uploaded by striatic. You probably have heard that your television will one day be a computer. Well, that reality has come to San Antonio, Texas. AT&T;, which is headquartered here, has been laying fiber optics cable like crazy around town in its Project Lightspeed initiative.

They just finished laying some outside the gate of my read more...

Filed Under: Featured

Your Take: PR Over Billing Clients and Over Hyping Google Trends

May 19, 2006 by Kami Huyse


Pointing hand.
Originally uploaded by boxed13. I will be writing an occasional feature called Your Take, which will be about issues of importance to the public relations industry.

I don’t profess to know all of the answers and I hope that you will speak out on these issues here or in your own blog if you have one, Thus the title “Your Take.”

Let me know if you see anything out there in the industry that you feel read more...

Filed Under: Featured

Rubel’s Magic T Really a Magic Anchor?

May 19, 2006 by Kami Huyse


Anchor
Originally uploaded by raindog61. In reading Steve Rubel’s post yesterday about the Magic T of Marketing, I was struck, that while there is some good thinking there (sans the terrible cat linguist example :-), I think that there is a major flaw in the idea. The Magic T should be "The Magic Anchor."

My thinking is in line with read more...

Filed Under: Featured

Case Study: The IT Industry Gets No Respect

May 18, 2006 by Kami Huyse

Mike Souder, a Information Technology professional and blogger, asked me to weigh in on the question, “Does IT Need a PR Rep?”

In another post, Nicolas Carr laments:

A few days ago, I met a well-respected CIO at an event, and the first thing she told me when we started talking about IT was, "I don't really see myself as being an IT person."
The best response I have is to tell a story.

I once worked in an office with an IT manager that was a crack on the read more...

Filed Under: Featured

The Intersection of Bloggers and Journalists

May 17, 2006 by Kami Huyse

Based on Robert Scoble’s recent post on PR Done Badly, and the comment thread that followed, Jeremy Wagstaff, technology columnist for WSJ.com and the BBC, writes a great post about relationships between public relations, bloggers and journalists.

He gives some tips to bloggers about the dangers of sharing personal information and to people pitching bloggers. He also makes this read more...

Filed Under: Featured

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Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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