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Fun Friday: Feeling Left out of the Schwag Train?

May 26, 2006 by Kami Huyse


My techCrunch Shirt
Originally uploaded by Orli Yakuel. Instead of attending endless conferences and collecting fancy Web 2.0 schwag, you can purchase it from Valley Schwag for $14.95.

The height of Web 2.0 hilarity.

Even more bizzaare? Someone willing to pay over $100 for a t-shirt ;-)

read more...

Filed Under: Featured

Pay-to-Play Damages American Credibility – Duh!

May 24, 2006 by Kami Huyse


In a case of winning the battle and losing the war…

A report by the defense department warning that using pay-to-play techniques in the Iraqi war and paying journalists for positive coverage could damage US credibility was released this week.

Well…duh!

Here is my article about the Lincoln Group the read more...

Filed Under: Featured

Template for the Next-Gen News Release

May 23, 2006 by Kami Huyse

Todd Defren, who blogs at PR-Squared and works at Shift Communications embodies the spirit of what I like to call PR 2.0 or open source PR.

He also took an early lead in actually doing something about envisioning a way to spruce up the tired old read more...

Filed Under: Featured

Case Study: Consumer Scoops AT&T PR

May 22, 2006 by Kami Huyse


occlusion
Originally uploaded by striatic. You probably have heard that your television will one day be a computer. Well, that reality has come to San Antonio, Texas. AT&T;, which is headquartered here, has been laying fiber optics cable like crazy around town in its Project Lightspeed initiative.

They just finished laying some outside the gate of my read more...

Filed Under: Featured

Your Take: PR Over Billing Clients and Over Hyping Google Trends

May 19, 2006 by Kami Huyse


Pointing hand.
Originally uploaded by boxed13. I will be writing an occasional feature called Your Take, which will be about issues of importance to the public relations industry.

I don’t profess to know all of the answers and I hope that you will speak out on these issues here or in your own blog if you have one, Thus the title “Your Take.”

Let me know if you see anything out there in the industry that you feel read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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