Guest post by Shonali Burke, ABC “Don’t sweat the small stuff.” It’s a mantra we’ve heard for ages. Not just self-help gurus, but women’s magazines (yes, I do read my Good Housekeeping), life coaches, work coaches … everyone will tell you to not worry about the minutiae of life as a way to deal with our increasingly complex world. And it is certainly a way to get past the moment and focus on what really matters. But it seems to me that good PR practitioners do sweat the small stuff. Today, the term “PR” invariably conjures up visions of flashy promotions, “ink” and one of my favorite words-to-dread, “buzz.” Let’s remember, though, that read more...
Stinging bees leave scars
Guest post by Lauren Vargas Kami has some incredibly talented ladies lined up to guest post for the next couple of weeks. So talented, I must admit, that writing the first guest post is a a bit intimidating. I asked my significant other (also a fan of Kami's blog) what topic I should address. His response was, "my favorite posts by Kami are those where she comes up with something 'simple' and gives importance to it." Right on. "Whoever is out of patience is out of possession of his soul. Men must not turn into read more...
Immortality-Live on through others
By Lauren Vargas My Reader is jammed with articles about the economy-how we can succeed in this economy and perils that will occur due to this economy. I am positive you are encountering the same barrage of opinions and fear-induced advice. Lack of control over our financial stability (something you never had) is frightening. There are things we can do to improve our good fortune in these uncertain times. Fellow guest blogger, Shonali Burke, addresses how read more...
Hell is Freezing Over: What´s The ROI On That?
Guest post by Shonali Burke, ABC There's no getting away from it: we've entered some dark times. Last week the Dow dropped below 10,000 for the first time in four years. The job market is tight and getting tighter, and we all know what that usually means for communicators. One hears whispered comparisons to the depression of the 1930s. In fact, Hell pretty much seems to be freezing over. However, this chilly state read more...
3 steps to beat a blogging mid-life crisis, by LinkedIn blog evangelist Mario Sundar
Recently, Mario Sundar told me that he had gone back to posting more regularly on his personal blog, Marketing Nirvana. As the Community Evangelist at LinkedIn. Mario lives his professional life on the Web, also serving as a contributor to the LinkedIn blog. So I was very interested in how he got back his mojo. So, without further ado... When Kami, read more...