Katie Paine's Measurement Standard is a free resource that has many cool new ideas and resources around measurement. If you don't get it, you should take a few minutes to subscribe (this is not her blog but yet another resource). Since I am a measurement geek, I didn't expect to see anything new when Katie published her Ten No-Cost Ways to Measure Online Engagement. But as is read more...
Measuring Stick: Tying Public Relations Programs to Business Results
Anyone that reads this blog will eventually see me refer to the Institute for Public Relations, which is an organization that focuses on PR research and education. Last night, I read through a new paper by Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results. It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives. If you are just starting out with public relations read more...
The Ecosystem of Influence: One-Size-Fits-All Measurement Schemes Never Work
How do you measure the influence of an online content creator? It's the holy grail of measurement. If a marketer could just identify this magic formula and apply it, than everything else would fall in line. The problem is that influence is a lot like a recession, you can't really identify that it was happening until it is over. It's not easy to measure in real-time. In a new whitepaper by Jonny Bentwood, a PR consultant for Edelman, read more...
Do Your Communication Programs Measure Up? Calculating the ROI of PR Programs
There is a myth circulating among PR professionals that measurement is hard and expensive. The truth is that measurement can be both or neither. Meaning, in its elemental form, PR measurement is simply listening to those stakeholders that mean the most to an organization and adjusting accordingly. You can conduct very expensive and complicated measurement schemes, but an immediate source of measurement could be much more simple. Talk to your marketing, development or IT department and you may find many measurement resources that are closer read more...
Social Media Measurement: Let’s Talk About the Bottom Line and the Dreaded ROI
Geoff Livingston was so kind as to point out my presentation yesterday as inspiring him to start a wider conversation about social media measurement. Social media marketers need to talk about this very important issue because businesses are demanding proof. Our collective wisdom is so powerful. So lets harness it and begin the discussion | read more...
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