According to eWeek,comScore is the latest of a host of services whom have developed products and methodologies to measure blog and social media traffic: "...Market researcher comScore Sept. 11 said it would start counting the audiences for blogging sites in what it is formally calling a Conversational Media Report. The report will tally the number of readers of blogs both popular and obscure, as well as some social networking sites. comScore has developed a Conversational Media Report that read more...
Measuring Success: The Impact of Social Media and Viral Video
Changing up the old adage a little bit: "If at first you succeed, try, try again." I have been having a lot of fun catching up with my feeds the last few days. In case you missed it, a BusinessWeek article in early August (which included a quote from my blog buddy Kevin Dugan) took a look at viral video and asked, Is Viral Viable? You may remember a read more...
PR Measurement: Much More Than Just Popularity or Relative Influence
Flemming Madison, of Onalytica, has come out with a list of PR blogs by their "relative influence" around the terms "PR" and "Blog." Flemming posits that those that make the list are influential based on these words and the relative weight of those that link to them or propagate their ideas. It is an interesting concept and as Flemming points out in his first post on the subject citation analysis has long been used by the academic field read more...
Poll Reveals 10 Most Irritating Words on the ‘Net
The problem is that I can only find seven of the 10. Today the Lulu Blooker Prize, a literary award for books, released the results of a poll that listed the top most irritating words that make one, "wince, shudder or want to bang your head on the keyboard." The study was conducted by YouGov for the Lulu Booker Prize earlier this month. YouGov is a British polling company. The study was based on a sample of 2,091 adults. Did they leave out the other read more...
Measuring Social Media: 3 Easy Questions to Choose Metrics
Sometime measurement is simply a matter of knowing WHAT to measure. Katie Paine has helped us out by putting together three questions one should ask when starting a measurement program for social media:
- Why are you involved in social media?
- What do you hope to accomplish during your first year?
- Who are you trying to start a conversation with?
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