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The Friendly Ghost is Brendan Cooper – A tech copywriter in London

November 13, 2007 by Kami Huyse

Let's face it, the Friendly Ghost, who came out with his own PowerPR index (inspired by ToddAnd) had a host of things working against him:

  • The blogosphere is generally suspicious of anonymity
  • The PR community had been recently burned by an anonymous troll (Strumpette)
  • The new index was seen as a competitor for the Power 150, and most of us like and know the person who created it
However, every book turns a page, and at last Brendan Cooper has put his name to his work, and he has read more...

Filed Under: Community Building, Ranking Tagged With: social media

PR Measurement: Much More Than Just Popularity or Relative Influence

August 2, 2007 by Kami Huyse

  Flemming Madison, of Onalytica, has come out with a list of PR blogs by their "relative influence" around the terms "PR" and "Blog." Flemming posits that those that make the list are influential based on these words and the relative weight of those that link to them or propagate their ideas. It is an interesting concept and as Flemming points out in his first post on the subject citation analysis has long been used by the academic field read more...

Filed Under: Industry Trends, Measurement, Ranking Tagged With: Public Relations

Technorati Brings Back Rankings

May 25, 2007 by Kami Huyse

Either it was an oversight, or we yelled loudly enough, because today the ranking metric has reappeared in Technorati searches. I, for one, am relieved about it, as they are benchmarks for many programs. It is amazing how quickly Technorati has grown, there was a time when I would post and Dave Sifry himself would come by, or someone representing the company, would come by and read more...

Filed Under: Industry Trends, Measurement, Ranking Tagged With: Technorati

Power 150 Becomes Viable Measurement Tool

March 23, 2007 by Kami Huyse

ToddAnd, whom I interviewed as an up-and-coming blogger last September, has outdone himself once again to give us a really nice measurement tool for popularity of a site. Todd announced earlier this week, while I was still on vacation, that he found a partner to automate the Power 150: Top Marketing Blogs read more...

Filed Under: Measurement, Ranking

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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