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Content is King: A 16-Year-Old Does Content Analysis of Engadget

May 30, 2007 by Kami Huyse

In my work as a public relations consultant, I often monitor blogs for my clients. And sometimes, I am able to form a friendship with some of the bloggers that I monitor and interact with on a daily basis. This is true of Rob LaGesse, who is a local blogger with whom I have come to respect. Through him, I have started to follow a 16-year-old blogger and coder Yuvi, who lives in Chennai, India. Yuvi has come up with a way to do a thorough content analysis read more...

Filed Under: Measurement, SocIal Media Tactics

Technorati Brings Back Rankings

May 25, 2007 by Kami Huyse

Either it was an oversight, or we yelled loudly enough, because today the ranking metric has reappeared in Technorati searches. I, for one, am relieved about it, as they are benchmarks for many programs. It is amazing how quickly Technorati has grown, there was a time when I would post and Dave Sifry himself would come by, or someone representing the company, would come by and read more...

Filed Under: Industry Trends, Measurement, Ranking Tagged With: Technorati

Technorati Drops Rankings and Buries RSS Feeds? How this Affects PR

May 23, 2007 by Kami Huyse

Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...

Filed Under: Influencer Outreach, Measurement Tagged With: Technorati

Super Six Steps to Effective PR Measurement

May 22, 2007 by Kami Huyse

Six (Abstract) Originally uploaded by jryle79. I just got back from Los Angeles from the PRSA Travel and Tourism Conference where I served on a panel about public relations measurement with Katie Paine, of KDPaine & Partners and Cara Schneider, of Greater Philadelphia Tourism Marketing. The session read more...

Filed Under: Industry Trends, Measurement Tagged With: Video

Cool Tools: Google Analytics Get a Makeover

May 14, 2007 by Kami Huyse

Google Analytics has been my stats package of choice for some time now for both this blog and those of my clients since its launch in 2005. It got a slow start because it couldn’t handle the influx of demand at first, but now it is available to anyone. Best of all, the package is free. Of course, their interest is getting you to apply Adwords to your page, but you don’t have to do that, and if you do, this tool makes it easy to track the read more...

Filed Under: Cool Tools, Measurement

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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