In my work as a public relations consultant, I often monitor blogs for my clients. And sometimes, I am able to form a friendship with some of the bloggers that I monitor and interact with on a daily basis. This is true of Rob LaGesse, who is a local blogger with whom I have come to respect. Through him, I have started to follow a 16-year-old blogger and coder Yuvi, who lives in Chennai, India. Yuvi has come up with a way to do a thorough content analysis read more...
Technorati Brings Back Rankings
Either it was an oversight, or we yelled loudly enough, because today the ranking metric has reappeared in Technorati searches. I, for one, am relieved about it, as they are benchmarks for many programs. It is amazing how quickly Technorati has grown, there was a time when I would post and Dave Sifry himself would come by, or someone representing the company, would come by and read more...
Technorati Drops Rankings and Buries RSS Feeds? How this Affects PR
Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...
Super Six Steps to Effective PR Measurement
Six (Abstract) Originally uploaded by jryle79. I just got back from Los Angeles from the PRSA Travel and Tourism Conference where I served on a panel about public relations measurement with Katie Paine, of KDPaine & Partners and Cara Schneider, of Greater Philadelphia Tourism Marketing. The session read more...
Cool Tools: Google Analytics Get a Makeover
Google Analytics has been my stats package of choice for some time now for both this blog and those of my clients since its launch in 2005. It got a slow start because it couldn’t handle the influx of demand at first, but now it is available to anyone. Best of all, the package is free. Of course, their interest is getting you to apply Adwords to your page, but you don’t have to do that, and if you do, this tool makes it easy to track the read more...
