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Training and Support

Training-380x380If you are planning a social media project and not sure you have the staff to implement it, we can help you build capacity. We can also support your team in numerous ways. We can manage new or existing programs with implementation support. Or we can launch your program from start to finish. We can source talent and tools, and train your team every step of the way – including helping you to find just the right person to lead your social media team. Zoetica often works with agencies to train their teams in social media engagement, social media measurement and analytics, and crisis communication. We have worked with two large national public relations agencies, many national nonprofits, large corporate brands and everything in between.

  • Zoetica worked with a Bay Area arts organization to provide social media training for small arts organizations. The training was conducted both online and offline, with a large training event followed up by online coaching sessions. Over 25 arts organizations were able to build their social media strategy and get intensive training with our social media experts.
  • We worked with a large national nonprofit to provide training to their existing communications team as they started to engage in social media. Because we have over 20 years of experience in public relations, we are especially helpful to existing digital and communication teams.
  • We have provided hundreds of online training programs for all kinds of organizations, and we are also available to provide social media training onsite for your team.

If you want to learn more about how we think, check out some of our social media training slide decks on blog or on Slideshare.

You might also enjoy reading some of our blog posts about Industry Trends, Social Networks, Nonprofit and Cause Marketing, Community Building, Online Ethics, and Social Networking Guidelines.

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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