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How social media contributed to March for Our Lives global success with teens

April 9, 2018 by Zoetica Media

March for Our Lives Houston

The March for Our Lives movement is being embraced by teenagers all around the nation. We asked Aarushi Pant, a High School freshman in Houston, Texas, to give us the view from a teenagers point of view. Here is her reporting on how teens are using social media to be heard. Teens Say 'Enough is Enough' Columbine. Virginia Tech. Sandy Hook. And now, Marjory Stoneman Douglas High School. 486 deaths since 2000. 486 innocent lives lost simply due to gun violence. School shootings have been sharply rising in numbers and fatalities since the early 2000s and for so long America has remained silent - until now. The March for Our read more...

Filed Under: Featured, Nonprofit and Cause Marketing Tagged With: March for Our Lives, Social Justice, social media, YouTube

5 Things to Jump Start a Kickstarter Campaign

April 23, 2014 by Ellen Evans

Vegetarian fast food concept turns to Kickstarter to crowdfund

The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Society of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegetarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Earth Burger reached its fundraising goal of $40K with 302 read more...

Filed Under: Best Ranked Posts, Guest Post, How To, Nonprofit and Cause Marketing Tagged With: Crowdfunding, Fast Food, Food, Fundraising, Kickstarter, Restaurant, Start Up, Vegetarian

Freezin For A Reason: Why I am Jumping Into Very Cold Water This Week

December 6, 2013 by Kami Huyse

SeaWorld Special Olympics Polar Pluge December 2013

  I hate the cold. I may have grown up in Colorado, but I most of the time I like being in hot Texas. A few years ago my brother did a Polar Plunge for charity, and while I gave to his fundraising push, I also gave him plenty of harassment about how crazy he was. So, it might surprise you to learn that I have somehow agreed to jump into freezing cold water this upcoming Saturday morning. Not only that, the weather forecast calls for freezing rain. Here is why I read more...

Filed Under: Nonprofit and Cause Marketing

Online Incivility Has Reached a Crisis Level, Let’s Do Something About It!

August 6, 2013 by Kami Huyse 6 Comments

  When I started blogging in 2005, one of the things I loved about the Internet was that you could share new ideas and thoughts with people far and wide. It didn’t matter if they were in Canada, England, Europe, Australia or in your own back yard. I treasure all of the amazing connections I have made over the years and many of you read more...

Filed Under: Nonprofit and Cause Marketing Tagged With: Civilination, Civility, Help for Online Attacks

Social Media and Cause Marketing: How to Paint with a Tweet

May 17, 2012 by Kami Huyse

      Cause marketing can be tricky.   You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one   Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...

Filed Under: Nonprofit and Cause Marketing, SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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