It turns out that when it comes to fundraising for a cause, it is not about who knows YOU, but who you KNOW. A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and read more...
Growing a “Do Gooder” Culture: Where Does Your Company Fall on the Spectrum
Credit: From a presentation at SchipulCon by Courtney Siegfried of the 20K Group Chris Vadez, Primer Grey The benefits of cultivating a “Do Gooder” culture for a business are huge but read more...
Five Principles for Amazing Cause Marketing that Makes a Difference
Excited to give a presentation today on "Five Principles for Amazing Cause Marketing that Makes a Difference" at the Cause Marketing Forum and wanted to share my deck with all of you. The five principles to consider for great cause marketing campaigns include:
- Not All Contests Are Created Equal
- LIKES are a Start Not An End
- Being Social Works Better in a Community
- Social Happens in Real Life (IRL)
- The Word on the read more...
A Simple #BlueKey Can Change the Lives of Thousands
There is something powerful about using simple communication to make big changes in the world. That was what was intriguing when Shonali Burke, a social change advocate and veteran communicator, posed a powerful idea. Change the world for $5. It doesn’t sound like much, but sometimes that little bit is all it takes to change a life read more...
