Yesterday, the Public Relations Society of America published a blog post by Paul Gillan, Remind us again why you aren't blogging, to kick off its 2007 International Conference Blog, PR|Evolution. The conference will be held October 20-23, 2007 in Philadelphia. You can register by clicking here.
In the first post, Gillan gives five reasons for launching a blog backed by examples of companies that have capitalized on each.
Influence policy: General Motors, Google and the National Association of Manufacturers
Reinforce an image: Southwest Airlines' frothy, fun Nuts about Southwest blog
Support customers: , Microsoft, Dell
Give advice: Kodak, Extended Stay Hotels and Owens Corning
Educate: English Cut custom-made suits and The Tinbasher sheet metal artistry
The blog will have two or three posts a week from conference presenters as we lead up to the conference and Paul Gillin, Katie Paine, Josh Hallett, Peter Himler, Eric Schwartzman, and myself will be live blogging during the conference.
We plan to use Flickr, YouTube and Twitter to catalogue and communicate with those of you that are there and those that aren't. We also plan to include a few podcasts.
If you are an established blogger and plan to be at the conference, please let me know. We would love to have you on the team or at least plan to see you there.
Also, we plan to host a blogger dinner on Sunday night of the Conference, if you are in Philly for the conference (or just in Philly) and want to join us, let me know.
tags: PRSA, International+Conference, Live+Blogging, PR, Public+Relations