When writing a book, most authors invest in drafting, writing, and editing it to perfection. But that’s only half of the equation for how to make a book a success. To achieve the desired result – getting people to buy and read their work – authors need to invest just as heavily in the marketing side of things.

Think of it this way: You may be writing one of the most wonderful books in the world, but if no one knows about it, it’s never going to make the impact in people’s lives and businesses you know it can through wide distribution.  Executing a carefully designed marketing plan makes all the difference.  “In read more...