Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

Why PR Sucks at Blogger Outreach

August 1, 2007 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

 

spam on wheelsIt's Not a Lecture, written by David Wescott, is a PR and Marketing blog that I have recently started following.  David caught my attention again last week as he live Twittered from the BlogHer07 conference.  I would have loved to attend, but seeing how I am in the throes of some real hands-on Mommying this month, there was no way I could go.

He followed up with a post to Mommy bloggers that gave them some advice on how to handle off-topic public relations pitchers.  One tip included the advice to call the client and let them know that their PR agency is spamming them.  Hard stuff, but one of the bloggers, âStefania Pomponi Butler, who was at the conference says it better than I can:

I listened as not one, but two PR guys smugly stood up to tell us mothers how proud they were of their strategy to “hook” moms into trying their products by pretending to read our blogs (so we'll trust them) before offering up whatever it is that they'd like us to blog for free.”

One of the comments on David's open letter, and apology, to Mommy bloggers hits the nail on the head when she admits that clients are not often willing to pay for the hours it takes to appropriately read and build relationships with bloggers.

And, that is why public relations outreach to bloggers is more often worthy of the Bad Pitch Blog than as a worthy relationship-building exercise between a company and its customers.

Thanks David for calling it like it is!

tags: PR, Public+Relations, Blogger, Blogger+Outreach, BlorHer, BlogHer07

Filed Under: Influencer Outreach, SocIal Media Tactics

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group