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Rules and Tips for the New PR Digg Site

June 19, 2006 by Kami Huyse

There is a new place for the New PR set to play that Constantin, in his infinite wisdom, set up last Friday.

Already there have been 60 to 80 unique visitors every day, and hopefully growing, which should make this a great resource interesting and up-to-date articles. It will be better than Bulldog’s Daily Dog Blog Run (no offense to Jeremy of course) because it will allow all of us to vote on what we find most read more...

Filed Under: Featured

Case Study: Hooters and the ROI of Giving Back

June 16, 2006 by Kami Huyse

First, I have to say I really don’t like the Hooters concept, and must admit I was glad when Hooters Air (the airline) went bust (so to speak).

However, I really have to give them credit for making a great public relations move.

And it only cost them $200.

The story is local too: It seems that one of the evacuees of Katrina used his or her FEMA debit card to live large with a bottle read more...

Filed Under: Featured

Trusting Stakeholders: Home Depot Gets Failing Grade

June 15, 2006 by Kami Huyse


Trust Tower
Originally uploaded by patrickschulze. I ran across this commentary by Lou Gelfand in the Star Tribune earlier this week about a recent Home Depot shareholders meeting and was horrified by the description of what occurred at a recent Home Depot shareholders meeting and the subsequent response by the public relations representative:

read more...

Filed Under: Featured

Today is Flag Day and my Birthday

June 14, 2006 by Kami Huyse



American Flag 1
Originally uploaded by Unstoppable. Happy Flag Day!

Today is Flag Day, a national holiday in the United States, and one that I have long celebrated -- probably because it is my birthday.

Most Americans don't celebrate it, or even remember it, but I can hardly ignore it as it is the day I face getting older every year ;-)

However, luckily (or unluckily) for me I can still read more...

Filed Under: Featured

Prevention: Avoiding a “Firememe”

June 13, 2006 by Kami Huyse

Fire Originally uploaded by mauja. Todd Defren wrote a great post laying out the life cycle of a “firememe,” or a crisis caused by a negative post about your company that spirals out of control. Basically, it boils down to having a good customer service system that actually tracks and responds to widespread complaints. If you have a customer service call read more...

Filed Under: Crisis Communication, Featured

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Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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