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Case Study: Hooters and the ROI of Giving Back

June 16, 2006 by Kami Huyse

First, I have to say I really don’t like the Hooters concept, and must admit I was glad when Hooters Air (the airline) went bust (so to speak).

However, I really have to give them credit for making a great public relations move.

And it only cost them $200.

The story is local too: It seems that one of the evacuees of Katrina used his or her FEMA debit card to live large with a bottle read more...

Filed Under: Featured

Trusting Stakeholders: Home Depot Gets Failing Grade

June 15, 2006 by Kami Huyse


Trust Tower
Originally uploaded by patrickschulze. I ran across this commentary by Lou Gelfand in the Star Tribune earlier this week about a recent Home Depot shareholders meeting and was horrified by the description of what occurred at a recent Home Depot shareholders meeting and the subsequent response by the public relations representative:

read more...

Filed Under: Featured

Today is Flag Day and my Birthday

June 14, 2006 by Kami Huyse



American Flag 1
Originally uploaded by Unstoppable. Happy Flag Day!

Today is Flag Day, a national holiday in the United States, and one that I have long celebrated -- probably because it is my birthday.

Most Americans don't celebrate it, or even remember it, but I can hardly ignore it as it is the day I face getting older every year ;-)

However, luckily (or unluckily) for me I can still read more...

Filed Under: Featured

Prevention: Avoiding a “Firememe”

June 13, 2006 by Kami Huyse

Fire Originally uploaded by mauja. Todd Defren wrote a great post laying out the life cycle of a “firememe,” or a crisis caused by a negative post about your company that spirals out of control. Basically, it boils down to having a good customer service system that actually tracks and responds to widespread complaints. If you have a customer service call read more...

Filed Under: Crisis Communication, Featured

Crisis Communication: Bird Flu and Beyond

June 12, 2006 by Kami Huyse


Bird Flu Hygiene
Originally uploaded by Augapfel. The Associated Press published an article today about how businesses are preparing for a possible pandemic of avian flu. The article reports some interesting way that different companies are preparing:

  • Setting up “clean” locations for employees and their families
  • Paying employees to go read more...

Filed Under: Featured

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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