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Prevention: Avoiding a “Firememe”

June 13, 2006 by Kami Huyse

Fire Originally uploaded by mauja. Todd Defren wrote a great post laying out the life cycle of a “firememe,” or a crisis caused by a negative post about your company that spirals out of control. Basically, it boils down to having a good customer service system that actually tracks and responds to widespread complaints. If you have a customer service call read more...

Filed Under: Crisis Communication, Featured

Crisis Communication: Bird Flu and Beyond

June 12, 2006 by Kami Huyse


Bird Flu Hygiene
Originally uploaded by Augapfel. The Associated Press published an article today about how businesses are preparing for a possible pandemic of avian flu. The article reports some interesting way that different companies are preparing:

  • Setting up “clean” locations for employees and their families
  • Paying employees to go read more...

Filed Under: Featured

Fun Friday: An Intelligent Experiment in Getting Wet

June 9, 2006 by Kami Huyse

Watch this new Diet Coke and Mentos experiment, meant to imitate the fountains at the Bellagio in Las Vegas.

Sometimes fun and wacky stuff is also intelligent. So, after you watch their expeiment with 101 2-liter Diet Coke bottles and Mentos, listen to their interview on NPR and then learn how the science works.

If you haven't seen it before, read more...

Filed Under: Featured

Your Take: PR as Stakeholder Advocates

June 8, 2006 by Kami Huyse


This post may sound a little techy (and a little long) for the PR set, but bear with me, I will explain how I think that these technologies will revolutionize the way that we interact with the stakeholders (read: employees, customers, shareholders, etc.) of our clients and employers.

Right now, in spite of leaps forward with technologies such as RSS and OPML read more...

Filed Under: Featured

Shakeup at PubSub

June 7, 2006 by Kami Huyse

We have all complained about PubSub and the accuracy of our
beloved PR List, but yesterday Mike Arrington of Tech Crunch reported that there were massive layoffs at the company.He also said that a shutdown was imminent, but yesterday in its own blog read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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