Goal
Originally uploaded by Obi-Akpere. How does one quantify the return on investment of something like blogging?

When you add up the hours spent crafting and searching for ideas and content, along with the time spent responding to comments and e-mails, it represents a significant investment.

Those who host advertising on their site can measure advertising sales, but those who don’t (like me), and who use read more...

Here is what the readers of Communication Overtones found interesting in the month of May 2006. Here are the top 10 posts by number of unique visitors. Thanks for reading!

1. The 7 Habits of Highly Effective Blogs
2. Market Disruption through Geeks
3. Naming Names and Getting Sued
4. read more...

And another reason for companies and organizations to take an interest in actively listening and monitoring consumer generated media.

There has been much talk in the blogosphere about how bloggers simply amplify the news. The Project for Excellence in Journalism recently released a 2006 report that estimates only 5 percent of blog posts are original reporting. (And yes, it is 5 percent and not the 1 percent widely reported thoroughout the PR blogosphere based read more...

My Fed-Ex man just dropped by and my business became instantly mobile.

I have been out on my own for just over four years now, and I have operated my business on a Dell Dimension 8200 desktop computer. I have no real complaints about the setup, the Dell has been a real workhorse. It would have been much cheaper to go with the read more...

Have we entered a new frontier for journalism? Probably not, but it is no secret that reporters are turning to blog authors more and more to get expert quotes and to track emerging industry trends.

David Strom, a blogger and professional trade journalist, today published an article for Computerworld titled, "How to be a blogger and still keep your day job."

A catchy title. He asked bloggers to respond to his query at ComputerWorld blogger Maian Prokop's read more...