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VNR: Throwing Out the Baby With the Bathwater

April 12, 2006 by Kami Huyse


Baby and the Bathwater
Originally uploaded by Crochunter. A new research study called Fake TV News was released last week by the Center for Media and Democracy taking aim at the Video News Release, a product used by public relations organizations to get the word out on television news.

The study followed 36 video news releases (read more...

Filed Under: Featured

Reaching Out to Students

April 11, 2006 by Kami Huyse

Robert French has kindly invited me to participate at Marcomblog, which is an excellent blog that is meant for the students at Auburn University, and other visitors, to directly access a variety of marketing and communication professionals and interact with them. I mean, how often does your readership get credit for reading and commenting on what you write?

My first post, which I put up late last night, is based on my theory of how the PR blog community will read more...

Filed Under: Featured

Growth of PR Community Continues, 446 Feeds

April 10, 2006 by Kami Huyse

As of April 8, 2006, Constantin Basturea announced that there are now 446 feeds in the community, an increase of 39 feeds, or 9 percent. I have made a little chart here that shows the growth of the community since Constantin started added feeds in March of 2005. Starting next month we can do some year-to-year analysis.

Growth of the PR Blogging Community







read more...

Filed Under: Featured

Top 5 Reasons I am Nobody!

April 7, 2006 by Kami Huyse

Who in the world is David R. Murray? I don’t know, but I do know most of the members of the International Association of Nobodies.

Here are 5 reasons Allen Jenkins, chairman of the I.A.N. should let me into the read more...

Filed Under: Featured

Cool Tools: Premium Content in Blogs? You bet!

April 6, 2006 by Kami Huyse

In New Orleans they call it a lagniappe, or “a small gift given a customer by a merchant at the time of a purchase.”

As bloggers, we don’t charge for premium content, but we can offer a little extra to those loyal readers that take the time and effort to susbscribe to our blog feed or choose to receive it via e-mail.

Luckily, it is also easy to do if you use Feedburner to syndicate your site.

How to Add Premium Content

As read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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