Generosity
Originally uploaded by ClydeHouse. When I first started in public relations in the early '90s, I attended a lot of professional development sessions where I was told, “Don’t sell yourself short,” and “don’t give it all away by offering free council.”

It all seemed to make sense at the time. We were struggling to prove the value of public relations council to senior business executives.

Recently, read more...

Flower
Originally uploaded by PigeonSurgeon. My Dad was in town last week for Easter, and to see the grandson, of course, and I was explaining to him a strategy I had developed for a client that needs some help with reputation management.

I told him that part of my strategy was to find out if anything is flawed in the organization and get some third-party experts in to fix it, if needed, before we go out to read more...

When did pigs get such a bad (and dirty) reputation?

If pigs were my client I would use a picture to improve their image, because sometimes a picture really does say a thousand words. read more...

Dave Sifry has released his latest State of the Blogosphere report today, and it is more of the same:

Explosive growth!

As of April 17, 2006
35.3 million blogs
19.4 million still posting after 3 months
3.9 million post once a week or more, or 20 percent of all “active” blogs or 11 percent of all blogs

If you extrapolate the data in the State of the Blogosphere post to the PR blogging community, it shows that only 20 percent or 89 blogs post weekly, with 55 percent or 243 of PR blogs still active after three months. This sounds about read more...

OPML mug
Originally uploaded by Chris and Jenni. I still don’t complete understand OPML, or Outline Processor Markup Language, but I do know that it is a powerful tool that can help me better monitor what people are saying about my clients in blogs and online with minimal effort.

A tool that I found called Monitor read more...