At the October 2020 Houston Social Media Breakfast, we hosted a special guest, Annie Phalen, who heads up the social media for Houston Methodist Hospital. Not only is the hospital leading medicine, but it is also a leading community voice during this pandemic. Houston Methodist is also a Zoetica client, making this breakfast a family affair. Annie came from a hospitality background which some might find incongruous with her entry to the medical world. She sees similarities across the two industries, as the primary goal is to serve people and meet their needs. While, of course, there was a learning curve, at its heart her mission remained read more...

On Friday, September 11, 2020, we continued the Social Media Breakfast Houston Online edition with Nick Wolny. A writer, first and foremost, he has become a go-to messaging strategist with his company, Hefty Media Group. We discussed how to take media you are already generating and leverage it for your business. This includes content such as podcasts, newscasts, long-form blog posts (10,000 words or more); ultimate guides, read more...

Paz then moved into discussing the twelve archetypes, for finding a voice. (You can find the archetypes on the website.) These include the sage, the rebel, the Creator. What voice do they need you to have on the other side of the table. Now figure out what's unique about your personality. And then from there, we're going to create what I like to call Creative buckets. So what really turned me off in the world of the agency world is "puppy pictures". For example, I'm going to take your brand logo and put it on a puppy picture. It's clearly just for likes when it's not authentically on brand. Fill the Buckets Instead, think of three read more...